Classes are available to Peloton Bike and Tread owners, as well as Peloton Digital subscribers. As we did with the addition of Bootcamp, Running, Walking, and Outdoor earlier this year, we are continuing to expand our suite of superior fitness offerings in order to provide our members with an ever more diversified array of options to stay fit, happy, and healthy, Fred Klein, chief content officer of Peloton, said in a statement. Pelotons venture into new categories makes sense as more companies compete in the $14 billion home fitness equipment market. Startups such as Mirror (personal training, yoga), Crew (rowing), and Tonal (weight lifting) all attempt to do what Peloton did for the indoor bike. While approximately 16% of the Strength Training U.S. population holds a gym membership card, a recent survey found that 54% of Americans who work out at least once a month are interested in buying an at-home fitness system. In August, Peloton raised a $550 million round of financing led by venture capital firm TCV, bringing its Strength Training For Triathletes worth to $4.15 billion. Pelotons cofounder and chief executive, John Foley, said 2019 makes a lot of sense to pursue an IPO. The heavy investment is in line with Pelotons increasingly aggressive expansion. In May, the company announced plans to dip into global markets, starting with the U.K. and Canada, followed by European cities.
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